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Trigger Words & Characters That May Cause Email Filters To Delete Your Email -or- How To Avoid Shooting Yourself in the Foot on the Internet
==========================================
Foolish, short-sighted marketers have created a "crisis" in
email in much the same way unscrupulous telemarketers gave THAT business a bad name. (There`s nothing wrong with telemarketing, per se, just with shady telemarketers and the ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages,
"bulk marketers" have turned consumers into enemies and
their email boxes into barricaded fortresses with fortified
perimeters. Utter the wrong word -- one of the "dreaded" TRIGGER WORDS that email filters know and hate -- and you`re wasting your time.
Your message will be deleted instantly and your carefully
crafted offer -- with all those brilliant headlines and
benefits, the terrific bonuses, the zero-risk guarantee, and
the irresistible post-script...none of it will ever be read!
What a waste.
THE HALLS OF JUSTICE
The U.s. Congress has even gotten in on the act (pardon the pun) of trying to cut down on the garbage truckloads of unsolicited email that`s flying through cyberspace. In
2003, the CAN SPAM Act became official, with laws that supercede state spam laws and fairly clearly spell out what is and is not acceptable and required when it comes to sending email. Janet Wilson, owner of Empowerism, has written a user-friendly summary and article about the CAN SPAM act, which is available in the latest issue of
Empowerism`s Excellence magazine.
So how can you ensure that your emails make "safe harbor" in a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you want to see them is to familiarize yourself with the TRIGGER WORDS AND CHARACTERS that activate filters and get your message a one-way ticket to the trash. Get to know them and then never use them.
Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by looking for specific KEYWORDS, key phrases, and key characters (like the dollar symbol, for example). Filters check the To and From addresses for these keywords. Then they go hunting for those words in the subject line and the body of the message, or in a combination of the two to see what`s being used and over-used.
USE WITH CARE
"Over-used" is an important part of the trigger word
equation. A single use of the word "fr ee" (as an example), probably won`t "raise an eyebrow" on a common filter. But use the word a dozen times and it`s "Goodbye Charlie."
THE EMPOWERISM "Z" LIST (as opposed to the "A" list)
To serve you better, Empowerism has compiled an
up-to-the-minute list of common "trigger" words and
combinations that when used - or overused - activate spam filters. Use this information to wrap your messages in a protective "force field" that even the most powerful filters will pass right over.
==========================================
Triggers That May Cause Email Filters To Delete Your Email AKA: The Empowerism "Z" List
==========================================
- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)
THINKING CAP TIME
It`s going to take a little more creativity on your part to
write emails that won`t be deleted by filters. You`ll need
to replace trigger words with equally effective non-trigger
words. But don`t worry -- that`s why the Thesaurus was
born!
Today, you`ve learned how to protect your messages from being deleted by spam filters. Next time, we`re going to talk about how to make sure your messages are hitting the right target audience to ensure a "bullseye" for selling.
Trigger Words & Characters That May Cause Email Filters To Delete Your Email -or- How To Avoid Shooting Yourself in the Foot on the Internet
==========================================
Foolish, short-sighted marketers have created a "crisis" in
email in much the same way unscrupulous telemarketers gave THAT business a bad name. (There`s nothing wrong with telemarketing, per se, just with shady telemarketers and the ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages,
"bulk marketers" have turned consumers into enemies and
their email boxes into barricaded fortresses with fortified
perimeters. Utter the wrong word -- one of the "dreaded" TRIGGER WORDS that email filters know and hate -- and you`re wasting your time.
Your message will be deleted instantly and your carefully
crafted offer -- with all those brilliant headlines and
benefits, the terrific bonuses, the zero-risk guarantee, and
the irresistible post-script...none of it will ever be read!
What a waste.
THE HALLS OF JUSTICE
The U.s. Congress has even gotten in on the act (pardon the pun) of trying to cut down on the garbage truckloads of unsolicited email that`s flying through cyberspace. In
2003, the CAN SPAM Act became official, with laws that supercede state spam laws and fairly clearly spell out what is and is not acceptable and required when it comes to sending email. Janet Wilson, owner of Empowerism, has written a user-friendly summary and article about the CAN SPAM act, which is available in the latest issue of
Empowerism`s Excellence magazine.
So how can you ensure that your emails make "safe harbor" in a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you want to see them is to familiarize yourself with the TRIGGER WORDS AND CHARACTERS that activate filters and get your message a one-way ticket to the trash. Get to know them and then never use them.
Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by looking for specific KEYWORDS, key phrases, and key characters (like the dollar symbol, for example). Filters check the To and From addresses for these keywords. Then they go hunting for those words in the subject line and the body of the message, or in a combination of the two to see what`s being used and over-used.
USE WITH CARE
"Over-used" is an important part of the trigger word
equation. A single use of the word "fr ee" (as an example), probably won`t "raise an eyebrow" on a common filter. But use the word a dozen times and it`s "Goodbye Charlie."
THE EMPOWERISM "Z" LIST (as opposed to the "A" list)
To serve you better, Empowerism has compiled an
up-to-the-minute list of common "trigger" words and
combinations that when used - or overused - activate spam filters. Use this information to wrap your messages in a protective "force field" that even the most powerful filters will pass right over.
==========================================
Triggers That May Cause Email Filters To Delete Your Email AKA: The Empowerism "Z" List
==========================================
- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)
THINKING CAP TIME
It`s going to take a little more creativity on your part to
write emails that won`t be deleted by filters. You`ll need
to replace trigger words with equally effective non-trigger
words. But don`t worry -- that`s why the Thesaurus was
born!
Today, you`ve learned how to protect your messages from being deleted by spam filters. Next time, we`re going to talk about how to make sure your messages are hitting the right target audience to ensure a "bullseye" for selling.
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